From MileUps website:
Your miles keep rolling in, and we’ve heard your feedback of wanting bigger and better prizes for your hard work in helping our mission to make driving safer. So, we upped the ante.
Starting March 2nd, the points you earn will be eligible to enter into weekly and monthly sweepstakes – starting with just 100 points. We’re talking cars, vacations, electronics, cash and gift cards galore. Don’t worry, you can still use your old points balance to redeem for gift cards. Thank you for using MileUp!