Email from YouGov:
Hi Lazy Money Guy,
Your feedback is very important to us. Whenever we can, we will act on it to improve the experience for everyone.
We’ve received a bunch of feedback recently about the rewards program: in particular, that it takes too long to earn enough points to redeem, and that once you have enough points, some rewards cost more than others (even though they have the same cash value).
Based on your suggestions, we’ve reduced the points needed to redeem the following gift cards:
Some rewards cost more points than others because they’re more expensive for us to process. We keep the $100 rewards at exactly 100,000 points because we want to give you every incentive to stick with us all the way through – and maybe even refer a friend!